Category Advertising

Since 2018, Cardi B has been an image of Reebok, and now returns to the load with a new spot that will give much to talk about. The new Reebok Nails campaign with Cardi B as the protagonist is a parody for those who wonder how someone can tie the shoelaces with such long nails.

Moschino's fall 2019 campaign can't be more fun. As if it were a Dynasty soap opera, there is drama, love affairs, jealousy and even a cat fight between Gigi Hadid, Joan Smalls and Irina Shayk. Come on, it has everything to make us laugh out loud. Jeremy Scott has posted on his Instagram account small videos of the three top models acting as soap opera actresses.

Blanca Suarez has done it again, and is that every time the actress posts a photo to Instagram rises the reactions are not waiting. And why not take advantage that I have the country's attention to advertise? Well, that's what everyone thinks they have done, even if it's not quite like that.

The new autumn and winter campaign of H&M comes to much more than selling clothes, it comes to breaking stereotypes. In it, the terms female, feminine or appropriate take on new meaning. Topics about a girl's behavior and appearance have become obsolete and outdated, or at least that's what H&M thinks.

For the recording of his 2017 Cruise campaign, Alessandro Michele has traveled with his entire troupe to the English countryside. Specifically to Chatsworth Castle, home of the Dukes of Devonshire. That the brand new Gucci designer has everything that has to do with England is something we had already realized.

From unknown in the virtual world to new image of the Reebook Classic campaign, "Perfect split", there is only one step. Or a wedding in between. Alba Paul, the wife of Aida Domenech (Dulceida) has become a net celebrity in a matter of months and it seems that everything sticks when you live with an influencer (yes, even the followers).

As with the world of fashion, beauty also exists and trends are followed. In these days two advertising campaigns have been revealed that revolve around the same leitmotif: a photo booth. These photo-taking machines that used to be placed in front of many public bodies so that people could take photos for the identity card or passport have gone from being practically obsolete to becoming the center of attention, and attraction, of all parties.

Calvin Klein is on everyone's lips, and not just for his designs or for being one of the favorite signatures for celebrities when stepping on the red carpet. Its advertising campaigns go around the world and the next one for this autumn 2016 could not be less. Under the same premises as the previous ones - and following the mood I ___ in #mycalvins - Calvin Klein has the fashionable faces and a new one is scored both when giving talk.

As soon as we saw how beautiful Cindy Crawford's daughter was, we learned that Kaia Gerber would have a good chance of thriving in the fashion world, and it has been. with only 14 years she stars in a summer fashion film for Miu Miu, a firm specializing in signing young promises with a lifetime ahead to succeed.

Social networks have a greater impact on our society, and we see it day after day. They are the easiest, most direct and fastest way to reach the entire population and fashion firms take full advantage of collaborations and different actions. But the Italians Dolce & Gabbana have wanted to go further and taking advantage of the Cannes Festival they have photographed their next campaign while broadcasting on Snapchat.

Pavofrío's latest campaign has made us fall in love and has managed to empathize with a new generation of women who are already fed up with enduring so much social pressure, feeling guilty and overwhelming themselves with becoming that impossible model of superwoman. But Delicious Calm is much more than a spot that has gone viral in just a few hours, it's also a real pop-up restaurant, the first one that serves stress-free recipes like "I haven't been to the gym because it hasn't given me the wins "or" I still have no stable partner and it slips. "

It seems that Calvin Klein is willing to talk. And after knowing that its Creative Directors will leave the signature, and speculation about the possible hiring of Raf Simons, now the controversy comes in the form of a campaign. More than controversial, what the brand has done is leave all users with their mouths open - and almost disengaged.

In an industry marked by the need to reach eternal youth and perfect measures, being able to act as a model at 60 years of age is almost a utopia. However, there are women who get it and also do it in a great way, wearing jeans or swimsuits as if they were Karlie Kloss.

That Anna Ewers, Molly Bair, Binx Walton or Stella Lucia were going to appear (eleven again) in Alexander Wang's Spring-Summer 2016 campaign was something that was coming. However, the news that Cindy Crawford's daughter, Kaia Gerber, would also be welcomed by the designer as a new member of her #AlexanderWangSquad jumped into the media just a few weeks ago, generating a stir and excitement in equal parts.

The fashion firm Calvin Klein is ready and knows how to take advantage of the occasion. That is why for the campaign of his new Spring-Summer 2016 collection he has not hesitated to choose the model of the moment as protagonist, aka Kendall Jenner. The sister shows her sexiest side posing with underwear, but she also does it dressed.

As if he were always looking for the best wave, and everything must be said, very well surrounded by handsome boys, the Behati Prinsloo model travels to a paradisiacal holiday destination in the Caribbean, between the islands of Mustique, St. Vincent and The Grenadines to star in the spring 2016 campaign of Tommy Hilfiger.

Laxmis Saa, a survivor of an acid attack, is the protagonist of the latest campaign of Viva n Diva, a fashion brand from India, under the slogan "Face of Courage." It is very commendable that a brand lends itself to giving voice to a victim of something as terrible as acid attacks, but we wonder if a fashion campaign is the most suitable place.

After having taken us to the streets of Los Angeles, to present the advertising campaign for spring-summer 2016, Gucci sets out for Berlin pop from the 80s through a series of clichés of surreal accents like in the movie "Velvet Goldmine" . On the terraces of the roofs of the buildings of the city, in the clubs installed in old abandoned galleries, in the endless corridors of the subway or in the public bathrooms a band of young people composed, among others, by Polina Oganicheva, Peyton Knight, Elizabeth Moore, Nicole Atieno, and Mia Gruenwald have fun skateboarding while hugging a stuffed turkey in their arms or flirting with all the unconsciousness and unfolding of youth.

A town of Sicily deep in summer; past and present together when performing activities as fun as eating, singing and dancing. This is the backdrop on which the new Dolce & Gabbana campaign for spring-summer 2016 has been presented. In the visuals of this campaign you can see how the locals interact with tourists who know how to appreciate the Italian way of life, so they take the opportunity to celebrate it together by organizing fun parties where people do not hesitate to chat, sing and even take selfies to perpetuate these moments, and remember new friends.

Penelope Cruz has become the new image of Atelier Swarovski whose campaign has just seen the light and has left us totally impressed. And it is that the Spanish actress is spectacular wearing pieces from the two collections that bear her name: the Atelier Swarovski by Penelope Cruz Fine Jewelry and the Atelier Swarovski by Penelope Cruz MoonSun.