A review on the Vogue.com portal of the Milan Fashion Week, this one in particular, has unleashed an unprecedented war in the world of fashion. Four of the editors of the onlie edition made a summary of Fashion Week in Milan and focused on the blogger world paradigm. The designer parades took second place, making them, the bloggers, the protagonists - once again.
But what happened so that the publishers of the Holy Grail have they declared war on bloggers / influencers? And what has surprised us most: what has happened so that the bloggers and influencers Do not get upset and put together a common front with whom until now he was handling the baton of who was in and out of fashion?
All the controversy that has been mounted - the responses vs. the attacks make us wonder if we are facing him end of a mandate where everyone respected Vogue signature as such and even felt fear towards her. Have bloggers stood up to empire of Anna Wintour?
The fashion world used to be hostile, closed and unfriendly, but over the years it has been opening its doors and has let several (many) bloggers, influencers and other wildlife that inhabit it into its elite and private group. . Renew or die, here is the issue and, given the demands of the general public, the designers gave their arm to twist and accepted new members in their front rows.
See and be seen It is (and will remain for years) philosophy. With the boom From the blogger world the fashion weeks became a circus where the show ceased to be the parade itself and the runway moved to the streets with its striking street style. The "postureo" prevailed above all and wanting to appear to be someone was a constant.
But, like everything else, time was putting everyone in their place and the bloggers themselves reinvented themselves by becoming influential people, entrepreneurs and experts in the fashion business. But the article published this week on Vogue.com accusing this new batch of independent professionals has opened a gigantic gap between voguettes Y bloggers.
The article that opened Pandora's box
It seemed a chronicle of catwalks but to everyone's surprise the article of Vogue.com of this week became a fierce criticism to the blogger world, causing a convulsion in the world of fashion.
It was not an opinion without more, nor a pass review. In the article we can read sentences like these: "It is pathetic how these girls walk desperately up and down outside (of the parades), stopping traffic - even with the risk of causing accidents - with the sole intention of being photographed "; "Look for a real job"; "Don't forget the debate on Monday!" (referring to the US votes); or labeling pathetic changes in bloggers' clothes between parade and parade are some of the bombs They released this week.
The feeling, in short, is that they tried to discredit the work of all the bloggers who step on fashion weeks every year. A surprise for the world of fashion, and for the world in general, well let's not forget that many of these bloggers and influencers have risen thanks to the support they have received from Vogue precisely.
Although we also have to emphasize that we are talking about statements all the time made on the web, a business parallel to the paper magazine led by Anna Wintour. Even so, what happened next does not stop attracting attention.
On borrowed clothes and real style pic.twitter.com/mvS7r61Nr5- bryanboy (@bryanboy) September 27, 2016
As expected, the reactions did not take long, but they were not surprising. It gives us the impression that there is no longer the respect that reigned before, and the new figures of the fashion world face who mess with them. Yes, even Vogue.
They don't care what publication or institution they are if they think the criticism is unfair or fierce. Take as an example a Caroline vreeland Very beautiful Diana Vreeland and one of the street stylers more photographed- and to Shea marie (his BFF), who spoke without blinding or hair on the tongue. They did it through Instagram exposing the facts and with education:
Mini Preface: I was waiting to post this photo as my own warm spirit of "Ciao, Milano!", But now it seems even more on purpose ... Dear @voguemagazine, since they have a special and important place in my heart, can I make you a question? If certain people on your team feel so much hate for bloggers and influencers, I'm curious to know why they put them on their international covers to increase sales. I am not a blogger but I find her latest old-fashioned and simply rude statements. Most of the bloggers I know are working hard and are young entrepreneurs. I find it shameful that an institution like Vogue wants to degrade and belittle these young women who are building their own roads, especially since they are mostly young women, qualifies them as "pathetic" and even compares them to strippers. This is clearly not the voice of Vogue that my great grandmother once represented. One of the publishers writes that she envies the Italian woman who enjoys life ... Maybe she should stop complaining and worrying about what other people do, that would help end those jealousy. Live and let live! I think all chic women, Italian or anywhere, would agree. Xoxo, the girl who wore a fishing net all over her body at 9 am.
Please read! Dear editors of Vogue.com, the only pathetic thing here is the jealous, malicious and hypocritical article you just published. You are exactly the kind of people who have given the fashion world a reputation for the cold, inhospitable and ruthless world it has had in the past. Fortunately those times are changing. I am sorry if you cannot accept that what a public figure carries on the street is, without a doubt, more influential than your fashion week column. The fashion world is not only controlled by you. You even criticize brands, why? Having discovered the obvious: (breaking news!) What people choose to buy and wear is inspired by the people they admire - public figures (influencers, actors / actresses, musicians, bloggers, models) -. I respect your deep and hard work that you do for the industry. I admire him. That is why I feel bewildered in the classless words you have chosen. I thought that an institution like Vogue would respect young entrepreneurs instead of belittling them. It's ironic how you make degrading comments about influencers and then put them on your international front pages to increase sales. (…) As for the "search for a true career", I am not sure exactly who you are referring to; surely not someone like me. I have built and designed my own line of success, I am a style and creative consultant for countless brands, and I am investing in numerous other successful companies. I grew up in a small town and came from nowhere: I would say that what I have done is quite impressive and admirable. I take pride in giving hope to young women around the world so they can create something from nothing.
But it was definitely a Zas en toda la boca for online publication.
Vogue.com never named anyone, there were no direct allusions and the criticism may have been directed to a subworld of bloggers and not to the true professionals who have been demonstrating their know-how and deserve to occupy the first rows of the front rows. But precisely by not making distinctions, by naming the collective in general, all kinds of personalities came to the fore, some like Susie Bubble or Bryan Boy, which made the ball bigger.
Firstly let's not pretend that editors and stylists are not beholden to brands in one way or another, getting salaries at publications ...- susiebubble (@susiebubble) September 26, 2016
… That are stuffed full of credits that are tied to paid advertising but not explicitly stated as such.- susiebubble (@susiebubble) September 26, 2016
Precisely this lack of allusions caused some bloggers who had not even been to Milan Fashion Week to take advantage of the moment to pick up the glove and enter the crossing of accusations, which makes us wonder if all this confrontation does not come before and if there were something that had long been stinging in what seemed like a placid professional relationship.
People relate directly to Vogue (paper magazine) of the accusations, something that their editor-in-chief Anna Wintour may not like at all.
The great disadvantage of this whole confrontation is undoubtedly the publication directed by Anna Wintour, the fashion reference of the entire planet for years. Does Vogue.com's opinion article have anything to do with what they really think in the eponymous magazine? Or is it simply a loose verse?
Editors or ... bloggers?
Without a doubt it is a really controversial issue and difficult to say who is right and who is not. Criticizing all bloggers who dress with looks borrowed and promoted by the brands themselves is a danger, because it can turn against you. Or don't magazines do the same in their editorials? The only difference is that bloggers put on their faces, while the magazine's editors cover that sponsorship With beautiful editorial photographs.
A little over 24 hours have passed since the bloggers began to react and more and more are showing their own point of view. And in other countries the headline itself has taken dozens of bloggers on the cover: from Chiara Ferragni - without going any further, she stars in the new cover of Vogue Mexico - to Nicole Warne.