The llamas continue advancing in the Amazon. The so-called "lung of the planet" has been burning in Brazil and Bolivia for weeks. A situation especially alarming because of the environmental importance it has the largest rainforest in the world.
The case jumped to international media news last week with special outrage because it was being silenced by Brazilian media. Something for which celebrities immediately mobilized and took advantage of the pull of their accounts with hundreds of thousands of followers on social networks to report the situation and even request financial help for the cause.
Among them, it was not found at first Bernard Arnault, the richest man in Europe and owner of LVMH, the luxury conglomerate to which brands such as Louis Vuitton, Dior or Givenchy belong.
The tycoon was being especially criticized because he was one of the first to publicly lend himself to help with the restoration of Notre Dame when he partially burned last April. It hadn't been 24 hours after the event when Arnault announced a donation of 200 million euros in the background destined to the reconstruction of this jewel of Gothic art.
Now the group has just announced that it will also help the Amazon with a donation of 10 million euros. Although it is not as generous a figure as the one destined for the Parisian cathedral, it would add up to the 17 million that the G7 has also agreed to allocate to the cause.
Through an Instagram post, LVMH officials have described the Amazon as "a treasure that must be protected" and added that "join this initiative It must become a collective effort", which is why they expect the gesture to be a call to action.
L'Amazonie absorbs 14% of CO2 worldwide. La perte du premier poumon de la planète is a mondial problem. Aucun pays ne peut dire that ça concerns him Seoul. #ActForAmazon- Emmanuel Macron (@EmmanuelMacron) August 26, 2019
C'est pourquoi le # G7Biarritz is mobilized pour replies à la crise Voici ce que nous allons faire: pic.twitter.com/bhld6GQZBd
Macron has specified that the idea is that the aid materialize in a fleet of airplanes that are sent immediately to keep the fire from spreading.
In a tweet, the French president recalled that the Amazon absorbs 14% of the planet's CO2 and that losing the main lung of the planet is a "global problem for which no country can assume absolute responsibility."